Marketing of energy drinks has been particularly directed towards teenagers, with manufacturers sponsoring or advertising at extreme sports events and music concerts, and targeting a youthful audience through social media channels. The dietary supplements in energy drinks may be purported to supply benefits, such as for vitamin B12, but no claims of using supplements to enhance health in otherwise normal people have been verified scientifically. There is no reliable evidence that other ingredients in energy drinks provide further benefits, even though the drinks are frequently advertised in a way that suggests they have unique benefits. Health experts agree that energy drinks which contain caffeine do improve alertness. Ingredients and uses Įnergy drinks are usually marketed to young people and provide the health effects of caffeine. Populations at risk for complications from energy drink consumption include youth, caffeine-naïve or caffeine-sensitive, pregnant, competitive athletes and people with underlying cardiovascular disease. Energy drinks have been associated with many health risks, such as an increased rate of injury when usage is combined with alcohol, and excessive or repeated consumption can lead to cardiac and psychiatric conditions. Īdvertising for energy drinks usually features increased muscle strength and endurance, but there is no scientific consensus to support these claims. Other studies ascribe those performance improvements to the effects of the combined ingredients. Most effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. Įnergy drinks have the effects of caffeine and sugar, but there is little or no evidence that the wide variety of other ingredients have any effect. There are many brands and varieties in this drink category. They are a subset of the larger group of energy products, which includes bars and gels, and distinct from sports drinks, which are advertised to enhance sports performance. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. A variety of energy drinks in a German supermarket shelfĪn energy drink is a type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation (marketed as "energy", but distinct from food energy).
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